Mini chocolate donuts are suitable for sale in drink combos.
Dear leaders, the strategic minds of the F&B and FMCG industries. Today, we will not talk about a cake. We will talk about numbers.
The numbers that you look at every end of the day, every end of the month: Average Order Value (AOV). Is this number growing slowly, or worse, stagnating alarmingly? You’ve tried everything: optimizing the selling price, launching new products, running promotions… but it seems like you’re hitting a “glass ceiling” that won’t break.
This is the silent, yet persistent pain that all beverage businesses face. You, those in your 30s and above, have enough experience to recognize that the battle now isn’t just about selling more drinks, but about getting each customer to spend more every time they leave your store.
And here’s what’s holding you back:
The “Failed Invitation” Pain: Your staff asks, “Would you like a cake with that?” only to receive the familiar headshakes. Why? Because a large cake, priced at 40-50k, is a “big commitment” for someone just stopping by for a cup of coffee. This refusal not only discourages your staff but also creates unnecessary friction at the point of sale.
The “Cumbersome Operation” Nightmare: Adding a new type of cake means adding complexity: equipment, ingredients, skilled workers, and most importantly, a high waste rate due to the product’s short shelf life. The additional profit doesn’t cover the complexity and risks.
The Dullness of “Functional Experience”: Customers come, buy a drink, and leave. Transaction over. No highlights, no delightful surprises, no reason for them to snap a photo and share it on social media. Your brand is simply a convenient stop, not an experiential destination.
If you see yourself in these lines, then we are on the same page. And I am here to give you a weapon.
Mini Chocolate Donut “the upsell machine”
Forget about big cakes. Think of a Mini Chocolate Donut, soft and fluffy, coated with glossy Belgian chocolate, fitting perfectly in the palm of your hand. This isn’t just a product. This is a perfect psychological “bait,” designed to break down all barriers to purchase.
1. Activate the “Agreement Mechanism”: Breaking Price Barriers
Instead of asking, “Would you like an additional cake for 50k?”, your staff will say, “Just add 15k for a Mini Chocolate Donut!”.
The difference is night and day. The low price and small size make the decision shift from “consideration” to “impulse.” Customers barely need to think before saying “OK.” This is the art of frictionless upselling, helping to increase order value in the most natural and effective way.
2. Create the “Emotional Touchpoint”: From Transaction to Experience
A drink and a small donut on the side. It’s no longer a snack, it’s a self-reward moment. A perfect combination, just enough to satisfy the taste buds without inducing guilt.
This is the “catalyst” that creates an experience. It turns a mundane drink into an “Instagrammable” combo, encouraging customers to check in and voluntarily market your brand. You’re not just selling beverages; you’re selling a joyful moment.
3. Simplify Operations to the “Invisible” Level
The true beauty of this model lies in its simplicity for the business owner.
No investment needed: No machines, no baking equipment.
No need for skilled workers: Any staff member can sell it.
No worry about inventory: Products are supplied wholesale, with optimal shelf life, reducing waste to nearly zero.
It’s a nearly self-operating profit machine, seamlessly integrated into your current business model without adding any burdens.
The numbers don’t lie, the math of the Mini Donut
Let’s do a simple calculation. Suppose you sell 500 drinks a day at an average price of 50,000 VND. Revenue = 25,000,000 VND.
Now, if only 30% of those customers (150 customers) agree to add a Mini Donut priced at 15,000 VND to their combo. New revenue = (350 x 50,000 VND) + (150 x 65,000 VND) = 17,500,000 VND + 9,750,000 VND = 27,250,000 VND.
You’ve increased your daily revenue by 9%, which is nearly 70 million VND per month, with just one small change and almost no additional operating cost. The profit margin on the Mini Donut is incredibly appealing. This is when the numbers truly speak.
Mini Chocolate Donut Business Suitability
The beverage market is a red ocean. You can’t win by swimming faster, but by finding smarter currents.
Stop trying to sell what customers don’t really want. Start offering them something they can’t refuse. The Mini Chocolate Donut may not be the answer to every problem, but it is the best solution for optimizing the value per customer.
It’s time to break through the “glass ceiling” and unlock the profit potential that’s being missed. Contact us now to receive samples and a combo-building solution designed specifically for your brand.
📞096.335.6008 (Zalo)
REGISTER FOR CONSULTATION
