Cupcake Business Experience for Coffee Shops
How to Make Cupcakes
Step 1: Make the Cake Base
- Preheat the oven to 170°C. Prepare the baking tray and line with cupcake papers.
- Dry ingredients: Sift together flour, baking powder, and salt.
- Cream butter and sugar: Use a mixer to beat butter and sugar until light and fluffy. Add eggs one at a time, beating well after each addition. Add vanilla.
- Combine dry mix and milk: Divide the dry mix into 2 parts, alternately add to the butter mixture, switching with milk, and mix well.
- Divide batter into molds: Fill about 2/3 of each mold.
- Bake: Bake at 170°C for 18–22 minutes or until a toothpick comes out clean.
Step 2: Make the Frosting
- Beat softened butter for 2–3 minutes until fluffy.
- Gradually add powdered sugar, beating at low speed then increase gradually.
- Add vanilla and milk (if needed) to get the desired consistency.
- Place the frosting into a piping bag, chill for 10 minutes if it’s hot.
Step 3: Decoration
Gently swirl the frosting from the center outward. You can add sprinkles, toppings, fruits, or decorative flowers.
Note: If you don’t have an oven, you can use an air fryer: bake at 150°C for 15–18 minutes (check carefully).
How Many Types of Cupcakes Are There?
Here are the most popular cupcake flavors for coffee shops:
- Vanilla cupcake
- Chocolate cupcake
- Red velvet cupcake
- Passion fruit cupcake
- Peanut butter cupcake
- Matcha red bean cupcake
How to Pair Cupcakes and Beverages for Your Coffee Shop
Vanilla cupcake: Light and fragrant.
- Best paired with hot latte or milk tea for a smooth and gentle experience.
Chocolate cupcake: Rich cocoa flavor.
- Pairs well with cold brew or iced mocha to balance the sweetness with a hint of bitterness.
Red velvet cupcake: Soft and smooth with cream cheese frosting.
- Serve with americano or butterfly pea tea for a clean, pleasant aftertaste.
Passion fruit cupcake: Lightly tart and refreshing.
- Goes well with peach lemongrass tea or lemon soda to balance the cream and stimulate the palate.
Peanut butter cupcake: Rich and slightly salty.
- Pairs nicely with cappuccino or caramel macchiato for a bold and satisfying combo.
Matcha cupcake: Mild bitterness from matcha, sweetness from the cake.
- Perfect with matcha latte or warm milk, ideal for customers who enjoy traditional Japanese flavors.
Cupcake Business Experience for Coffee Shops
1. Reasonable Pricing:
- The average price of a cupcake at your shop should be around 25,000–45,000 VND depending on flavor and ingredients.
- If you bake in-house, the cost is about 7,000–12,000 VND per cupcake.
- Combo pricing makes it easier to sell, e.g., “1 cupcake + 1 drink: 65,000 VND”.
2. Trusted Distributors:
If you can’t bake cupcakes yourself, choose a supplier with food safety certification who specializes in wholesale to cafés.
Prioritize those offering samples, return policies for damaged goods, and private label packaging support.
Ember Foods is a wholesale supplier of cupcakes. Contact us now for detailed consultation and receive a special offer on your first order:
REGISTER FOR CONSULTATION
3. Proper Storage:
- Cupcakes should be stored in the fridge (4 – 8°C).
- Avoid placing them near strong-smelling ingredients like garlic or onions to prevent odor contamination.
- Best consumed within 24 – 48 hours after production.
- Before serving, let cupcakes sit at room temperature for 5 – 10 minutes to enhance texture and flavor.
4. Effective Sales Strategy:
- Visual marketing: Invest in beautiful cupcake images, especially for social media and your menu.
- Happy hour combos: Offer 10 – 15% off cupcake & drink combos from 2 – 5 PM (off-peak hours).
- Weekly limited menu: Rotate 2 – 3 special flavors weekly to create excitement and anticipation.
- Promotional offers: Give a free mini cupcake for check-ins or stories posted by customers.
Ember Foods – Wholesale Pastry Distributor in Ho Chi Minh City
