Experience in Selling Brioche Bread for Coffee Shops

Brioche bread, with its golden crust, soft and airy texture, and delicate notes of butter and orange blossom, has become a favorite among food lovers. But how can you effectively sell this bread in a coffee shop? How do you attract customers, optimize profits, and make your shop stand out? If you’re considering adding brioche bread to your menu, here are some valuable insights to ensure your success!

Choosing the Right Brioche Bread for Beverages

Not all brioche bread types are suitable for a coffee shop setting. Choose varieties that offer distinct flavors, a texture that pairs well with drinks, and easy storage options.

• Classic Brioche Bread: Soft and slightly buttery, perfect with black coffee, latte, or cappuccino.
• Chocolate Brioche Bread: Rich chocolate flavor, pairs perfectly with mocha or cold brew.
• Almond Brioche Bread: Nutty aroma and creamy taste, best enjoyed with black tea, Earl Grey, or matcha latte.
• Mini Brioche Bread: Convenient and easy to eat, ideal for take-away customers or those who prefer smaller portions.

Pro Tip: Experiment with different varieties to let customers experience and vote for the best-seller in your coffee shop!

Pricing Strategy for Brioche Bread

One of the biggest mistakes when selling brioche bread is overpricing, making customers hesitant to try it. However, pricing too low may not guarantee sufficient profit. So, what’s the right pricing approach?

• Determine ingredient costs: Consider raw materials, labor, utilities, and logistics.
• Market research: Compare prices with other coffee shops to set the most competitive rate.
• Sell in combos: Pairing brioche bread with coffee or tea increases the overall order value.

Suggested pricing: If a brioche bread portion costs 15,000 – 35,000 VND, and black coffee is priced at 35,000 VND, try offering a brioche + black coffee combo for 50,000 – 70,000 VND—a reasonable deal that encourages customers to spend more!

If your business lacks the capacity to produce brioche bread in-house, look for reputable suppliers. You can contact Ember Foods for expert consultation:

Ember Foods is a trusted partner of major brands such as Uniqlo, Vinagame, City Gym, Bitti’s, 7-Eleven, Circle K, GS25, and Mini Stop. With over 10 years of experience in bakery production and distribution, Ember Foods delivers high-quality products and professional services.

Don’t miss the chance to collaborate with one of the top food service providers! Leave your contact information today for the best consultation and support.

• Phone: 096.335.6008
• Email: trung.tran@emberfood.vn
  

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See more: Experience in Selling Flossy Pork Bread for Coffee Shops

Attractive Display Make Brioche Bread the Star of Your Shop

A delicious cake won’t sell well if it’s poorly presented. Transform brioche bread into a best-seller with these display tips:

• Use professional display cases with soft yellow lighting to enhance the bread’s golden color.
• Stack bread in layers to create a rich, appealing look.
• Include clear labels and brief descriptions to help customers make quick choices.
• Place bread in visible areas, near the order counter or cashier.

Pro Tip: Create an Instagram dessert station, customers love taking photos, which gives you free promotion!

Marketing Strategy for Brioche Bread

Even the most delicious bread won’t sell well without a solid marketing strategy. Here are some ways to dominate your shop’s menu with brioche bread:

• Run promotions during peak hours: Example: “Buy Brioche Bread, Get a Free Americano from 2:00 PM – 4:00 PM.”
• Social media mini-games: Encourage likes, shares, and comments for discount vouchers.
• Collaborate with food influencers: Invite KOLs or TikTokers to experience and review your bread.
• Design an appealing menu: High-quality images of brioche bread stimulate customers’ cravings.
• Special offers: Offer a free mini brioche for customers who take a photo with the bread & coffee, then post it on Facebook or social media—instant free advertising!

Customer Service – Small Details, Big Revenue

Customers visit coffee shops not just for coffee or pastries but for the ambiance and experience. Small details can make a significant impact:

• Warm greetings, Staff should suggest the best bread and beverage pairings.
• Use ceramic plates instead of plastic containers for an elegant touch when dining in.
• Branded napkins with your shop’s logo make it easier for customers to remember your brand.
• Optimize take-away packaging, Ensure that the bread is carefully packed in an attractive box to maintain freshness.