Experience in Selling Chocolate Cakes for Coffee Shops
Chocolate cake is a dessert rich in European flavors, and it has now become a top choice on many coffee shop menus. But how do you sell this cake effectively? What are the secrets to increasing revenue and retaining customers? If you’re planning to sell chocolate cakes in your coffee shop, let’s dive into some valuable insights below.
Choosing the right Chocolate Cake
Not all chocolate cakes are suitable for a coffee shop. When selecting cakes, you need to consider flavor, texture, and pairing with beverages. Some popular types of chocolate cakes include:
- Classic Chocolate Cake: Rich cocoa flavor, melts in your mouth, best paired with espresso or americano.
- Chocolate Mousse: Light and airy, pairs perfectly with cappuccino or latte.
- Chocolate Lava Cake: A soft, molten center that complements mocha or macchiato.
- Chocolate Mille Crepe Roll: Goes well with black coffee, latte, cappuccino, mocha, black tea, Earl Grey, oolong tea, hot chocolate, or chocolate frappe.
Tip: Experiment with different cake varieties and gather customer feedback to determine the best-sellers for your shop.
Pricing Strategy. don’t turn your cake into a “Luxury Item”
A common mistake when selling chocolate cakes is overpricing, which discourages customers from trying them. On the other hand, pricing too low may make it difficult to maintain profitability.
How to Price Cakes Effectively:
- Determine ingredient costs and the desired profit margin.
- Compare cake prices with other coffee shops in your area.
- Consider selling combo deals (cake + drink) to increase the average order value.
Suggestion: If the retail price ranges from 45,000 – 65,000 VND per slice, try offering a cake + black coffee combo for 89,000 VND – optimizing profit while encouraging customers to spend more.
If your business lacks the capacity to produce cakes in-house, consider partnering with reputable cake suppliers. You can contact Ember Foods for detailed consultation:
Ember Foods is a trusted partner of major brands such as Uniqlo, Vinagame, City Gym, Bitti’s, 7-Eleven, Circle K, GS25, and Mini Stop. With over 10 years of experience in bakery production and distribution, Ember Foods delivers high-quality products and professional services.
Don’t miss the chance to collaborate with one of the top food service providers! Leave your contact information today for the best consultation and support.
- Phone: 096.335.6008
- Email: trung.tran@emberfood.vn
SIGN UP FOR CONSULTATION
See more: Experience in Selling Brioche Bread for Coffee Shops
Attractive cake display make customers want to buy at first sight
A delicious cake may go unnoticed if it’s poorly displayed. Here are some tips to make your chocolate cakes more visually appealing:
- Use a professional display case with soft yellow lighting to enhance the cake’s glossy and fresh look.
- Stack cakes in layers to create a rich and inviting display.
- Focus on décor, including clear cake labels with short descriptions of the flavor.
- Position cakes in a visible area, near the order counter or payment area.
Pro Tip: Create an Instagram dessert corner with cakes and coffee – customers love to take photos, giving you free promotion!
Marketing strategy for Chocolate Cakes
No matter how good your cakes are, your shop won’t stand out without a strong marketing strategy. Here are some ways to make chocolate cakes the star of your coffee shop:
- Run time-limited promotions, example: “Buy a Chocolate Cake, get a free Americano from 2:00 PM – 4:00 PM.”
- Host social media mini games: Like & share for a discount voucher.
- Collaborate with food influencers: Invite KOLs or TikTokers to try and review your cakes.
- Create an attractive menu: Use high-quality images to make cakes look irresistible.
Secret tip: Posts featuring a sliced cake with melting chocolate filling tend to attract higher engagement!
Customer service small details, big revenue
Customers don’t just visit coffee shops for coffee or desserts; they come for the experience. Here are some small details that can make a big impact:
- Friendly greetings when customers place an order, and personalized recommendations based on their preferences.
- Serve cakes on ceramic plates instead of plastic containers for a more premium feel.
- Offer branded napkins with your shop’s logo, making it easy for customers to remember you and share photos online.
- Optimize takeaway service – Ensure cakes are well-packaged to maintain their texture and presentation.
Reminder: If you offer delivery services, make sure cakes are well-protected so they don’t get crushed or melted before reaching customers!
See more: Why Baked Goods Are a Must-Have on Coffee Shop Menus?
