Experience in selling matcha cream puffs for coffee shops
Why Are Matcha Cream Puffs a Great Choice for Coffee Shops?
In the highly competitive F&B market, a coffee shop needs more than just great drinks—it must also offer an attractive dessert menu to retain customers. Matcha cream puffs are one of the top choices to pair with coffee.
- Rich yet refreshing flavor: The delicate bitterness of Japanese matcha balances the creamy filling, creating a soothing experience that pairs exceptionally well with bold coffee flavors.
- Health-conscious appeal: Matcha is rich in antioxidants, making it an excellent option for health-conscious customers who prioritize nutrition.
- Increases order value: A reasonably priced matcha cream puff encourages customers to order more, helping boost sales without requiring major changes to the business model.
- Versatile combinations: Matcha cream puffs can be enjoyed on their own or paired with toppings such as sliced almonds or melted chocolate, providing customers with a variety of choices.
The Most Popular Matcha Cream Puffs in Coffee Shops
If you want to add matcha cream puffs to your menu, it’s essential to know the most popular types that satisfy customer preferences:
- Matcha cream puffs with fresh cream filling: Crispy shell with smooth, rich cream inside, offering an intense matcha flavor.
- Matcha cream puffs with custard filling: Creamy and luscious, perfect for those who prefer a milder sweetness.
- Chocolate-coated matcha cream puffs: A delightful contrast between the slight bitterness of matcha and the sweetness of chocolate, creating a unique fusion.
- Mini-sized matcha cream puffs: Ideal for customers who enjoy small bites, making it easy to sell in combo deals with drinks.
- Chilled matcha cream puffs: Stored cold for a refreshing treat, perfect for hot summer days.
Key Considerations When Selling Matcha Cream Puffs
1. High-Quality Ingredients – The Foundation of Great Flavor
To keep customers coming back, matcha cream puffs must deliver consistent, premium taste. Using high-grade Japanese matcha powder, fresh dairy butter, pure eggs, and unadulterated ingredients ensures the best possible texture and flavor. Avoid using low-quality substitutes that compromise the integrity of the product.
2. Wholesale matcha cream puff suppliers – choose a reliable partner:
Ember Foods follows a strict production process, meeting international food safety standards through a closed-loop system—from raw material selection to final packaging.
– Ingredient Selection & Hygiene: Ingredients undergo quality control, classification, and proper storage at optimal temperature and humidity. The cleaning process eliminates impurities, bacteria, and harmful agents.
– Strict Processing Standards: Every production stage is closely monitored. Ember Foods staff follow strict hygiene regulations, use protective gear, and sterilize equipment after each use. The production environment, including floors, machinery, and ventilation systems, is regularly cleaned to prevent bacterial growth.
– International Safety Compliance: Production processes adhere to global food safety standards like HACCP and GMP, ensuring risk prevention. Each batch undergoes final microbiological and chemical testing before shipment to guarantee top quality.
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Read more: Experience in Selling Strawberry Cream Puffs for Coffee Shops
3. Reasonable Pricing – Optimizing Profit While Keeping Customers Engaged:
A matcha cream puff typically ranges from 12,000 – 25,000 VND, depending on size and quality. Setting the right price should align with the coffee shop’s business model:
- Retail sales: Offer a competitive price and consider promotions such as “Buy 2, Get 1 Free” to boost demand.
- Drink combo deals: Increase order value by bundling, e.g., “Iced milk coffee + 1 matcha cream puff = 55,000 VND.”
- Bulk discounts: Encourage larger purchases by offering discounts, e.g., “Buy 5 puffs for only 50,000 VND.”
4. Proper Storage – Ensuring Freshness and Quality:
Since matcha cream puffs contain no preservatives, they must be stored at 0 – 4°C to maintain their texture and prevent the filling from melting. Key storage tips:
- Do not leave puffs at room temperature for more than 4 hours, as the cream filling may spoil.
- Store in airtight containers to prevent exposure to unwanted odors and maintain quality.
- Monitor inventory carefully to avoid waste or expired products.
5. Effective Sales Strategies – Turning Matcha Cream Puffs into a Best-Seller:
- Attractive menu design: Use high-quality images and detailed descriptions to entice customers.
- Free sampling programs: If introducing matcha cream puffs, offer mini-sized samples to encourage trial.
- Social media marketing: Post visually appealing content with promotional offers to attract more customers.
- Partner with delivery apps: Collaborate with GrabFood, ShopeeFood, Baemin to expand customer reach.
- Leverage customer reviews: Encourage reviews on Facebook, websites, and delivery platforms to build trust and attract new buyers.
