{"id":17035,"date":"2025-07-07T20:01:23","date_gmt":"2025-07-07T13:01:23","guid":{"rendered":"https:\/\/emberfoods.vn\/?p=17035"},"modified":"2025-08-31T13:50:42","modified_gmt":"2025-08-31T06:50:42","slug":"mini-chocolate-donuts-are-suitable-for-sale-in-drink-combos","status":"publish","type":"post","link":"https:\/\/emberfoods.vn\/en\/business-news\/mini-chocolate-donuts-are-suitable-for-sale-in-drink-combos\/","title":{"rendered":"Mini chocolate donuts are suitable for sale in drink combos."},"content":{"rendered":"

Dear leaders, the strategic minds of the F&B and FMCG industries. Today, we will not talk about a cake. We will talk about numbers.<\/strong><\/p>\n

The numbers that you look at every end of the day, every end of the month: Average Order Value (AOV). Is this number growing slowly, or worse, stagnating alarmingly? You\u2019ve tried everything: optimizing the selling price, launching new products, running promotions… but it seems like you\u2019re hitting a “glass ceiling” that won\u2019t break.<\/p>\n

This is the silent, yet persistent pain that all beverage businesses face. You, those in your 30s and above, have enough experience to recognize that the battle now isn\u2019t just about selling more drinks, but about getting each customer to spend more every time they leave your store.<\/p>\n

\"Donut<\/p>\n

And here\u2019s what\u2019s holding you back:<\/strong><\/span><\/em><\/p>\n

The “Failed Invitation” Pain:<\/strong> Your staff asks, “Would you like a cake with that?” only to receive the familiar headshakes. Why? Because a large cake, priced at 40-50k, is a “big commitment” for someone just stopping by for a cup of coffee. This refusal not only discourages your staff but also creates unnecessary friction at the point of sale.<\/p>\n

The “Cumbersome Operation” Nightmare:<\/strong> Adding a new type of cake means adding complexity: equipment, ingredients, skilled workers, and most importantly, a high waste rate due to the product’s short shelf life. The additional profit doesn\u2019t cover the complexity and risks.<\/p>\n

The Dullness of “Functional Experience”:<\/strong> Customers come, buy a drink, and leave. Transaction over. No highlights, no delightful surprises, no reason for them to snap a photo and share it on social media. Your brand is simply a convenient stop, not an experiential destination.<\/p>\n

If you see yourself in these lines, then we are on the same page. And I am here to give you a weapon.<\/p>\n

\"Donut<\/p>\n

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